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Adidas Partners with MLL Stars to Develop Custom Gloves

September 2, 2018
When you watch a Major League Lacrosse game, you notice the stars of the game enjoy expressing themselves as much as they love the game. Everything from hairstyles to accessories on their equipment have been fair game for expression. Now, Adidas is partnering with some of the league’s best to take it a step further, by developing personalized gloves.

Myles Jones of the Chesapeake Bayhawks and Drew Snider of the Denver Outlaws have been working with Adidas and Nick DeNeffe, a Project Manager for the company, to design custom gloves of their own creation. The hands on work by athletes in developing these gloves is uncommon in the sporting world.

“Adidas as a brand believes that we can be the intersection of performance and style, and the products that allow an athlete to reach their full potential are the best in the world,” said DeNeffe. “But the ability to design, or color, or create inspiration, to make that product more individual/aspirational to the player is something that we think is important in sport and I think even more important and relevant in lacrosse”.

Jones and Snider have been actively developing multiple glove concepts that they have begun to debut on the field. Since signing with Adidas, Jones has been given the opportunity to dive in and develop everything from current social media themes, to specific tributes and more.

“They leave it totally up to me. I sit down and have a program on my computer where they give me free rein to do any color or combination of colors,” said Jones. “I can choose which pads for which color, which is kind of cool because I am the engineer of the project and those guys send it to a factory and it got created and that was it”.

One of the most notable designs developed by Jones was a tribute to a meme that circulated the internet during the 2017-18 NBA season. LeBron James, now of the Los Angeles Lakers, used a picture of the cartoon character Arthur with a clenched fist, to describe some of the emotions he had while on the Cleveland Cavaliers. Jones took that meme and designed a special pair of gloves dedicated to that.

“The motivation behind that was that in my life there are a couple of things that have happened in my lacrosse career that have motivated me,” said Jones. “So I wanted to take that from LeBron because he got motivated and led his team to the finals this year, so it was a cool story to tell.”

Some of the other designs have incorporated previous Adidas campaigns, including football’s “Sunday’s Best” and the Xeno material technology. Other popular designs were a Gucci theme, a Fourth of July/America theme and more. 

“Everything from snake skin to real cow leather has been on the table,” said DeNeffe. “Drew (Snider) wore a pair of gloves that feature our Xeno technology where when you flash the material with a camera, it blows up into this kind of rainbow color. We try to see how far we can push it, and we will take inspiration internally”.

Adidas and it’s athletes have opened up not only a new source of creativity in the personalization of gloves, but also have encouraged athletes to take the lead in the creation of them. The development of personality and style in Major League Lacrosse has generated a lot of public interest.

“It became a thing where kids were looking forward to seeing which pair of gloves I would wear each game,” said Jones. “This year has been pretty cool because Adidas sent me two pairs of each glove so I usually throw one in the stands after the game and give it away.”

Jones, Snider and DeNeffe will continue to develop new styles in the coming years, as Adidas looks to promote the personality of its biggest lacrosse stars.

To enter to win your own pair of 100 gloves, like the ones 2018 MLL Champion and Outlaws midfielder, Drew Snider, wore  CLICK HERE