BOSTON (January 7, 2019) – Major League Lacrosse (MLL) announced today that Thomas (Tom) Johnson will become the league’s new Chief Digital Officer.
Johnson brings to this position more than 11 years of experience in the digital management and content creation space. In this role, Johnson will oversee MLL’s digital properties including the development of new content resources, management of league social media efforts and the redesign of the league’s website. Tom will work closely with teams and players to provide support in creating engaging content for fans across social and digital platforms.
“We are thrilled to have Tom on the team at MLL,” said Alexander Brown, MLL Commissioner. “Tom brings a wealth of strategic thinking, and above all, execution, from two major digital content providers in the sports industry. His deep experience in the content space will be a benefit to our players, fans and our MLL partners. “
Prior to joining MLL, Johnson served as the Director of Digital Content for Baseball America during a period where their site saw significant growth. In his first year, he increased unique web traffic visitors by 50 percent, which was 4.2 million more than the previous all-time high. This also led to a 41 percent increase of visits, 5.8 million more than the previous all-time high. For a decade prior to joining Baseball America, Johnson managed ESPN’s college football recruiting website where he oversaw the college recruiting player and photo database, posted recruiting stories leading up to the College Football Playoff, produced highlight films for top high school football and basketball prospects, including former NBA No. 1 overall pick Kyrie Irving, and oversaw the MLB Rumor Central posts.
Tom, a graduate of Columbia University, is a longtime resident of Boston where he currently resides with his wife, Jordan, and son, Colin.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, is headquartered in Boston. MLL has led the sport of lacrosse into the mainstream of competitive team sports since 2001. In the spring of 2018, MLL entered into new leadership for the first time in 17 years when it selected Alexander Brown as the Commissioner. The league is made up of nine teams: The Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Dallas Rattlers, Denver Outlaws, Florida Launch, New York Lizards, and Ohio Machine.
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