As an anchor level corporate sponsor of Major League Lacrosse since 2003, New Balance is the “Official Footwear and Sideline Apparel of Major League Lacrosse.”
The New Balance logo also appears on the Boston Cannons team uniform. The Warrior Burn lacrosse shoe by New Balance debuted in February 2004. Designed and tested by members of the Warrior Lacrosse Players Club Team, the Burn is the world’s first lacrosse shoe developed by the world’s best players.
Warrior is the leading lacrosse brand for equipment, footwear and apparel.
Founded in 1992 by Dave Morrow in his dorm room at Princeton, Warrior has grown to be the dominant brand in the industry.
Warrior has been an Anchor Sponsor of MLL since Jake Steinfeld met Dave in 1999.
Warrior’s 3 mobile marketing trailers appear at 200+ lacrosse events every spring and summer.
The Major League Lacrosse Championship Weekend presented by Warrior, is the culminating event of the Major League Lacrosse season.
Visit warrior.com to see how Warrior is providing the means to dominate on the field and the lacrosse lifestyle away form the game.
- Anheuser-Busch has been an Anchor Sponsor of MLL since the league?s inception in 2001.
- The Bud Light Club is the place to be for MLL?s 21+ fans on the sideline at MLL games.
- In 2006, Bud Light broadcast the MLL Semi-Finals live on BudLight.com, marking the first time the Semi-Final games were broadcast live to a world-wide audience.
-Gatorade has been a sponsor of MLL since 2003.
- In addition to being on the sidelines at all MLL games, Gatorade supports MLL teams? tournaments, camps and clinics with product and hydration education for youth lacrosse players.
Over the past 20 years, Cascade has established itself as the leader in the lacrosse helmet and eyemask category and continues to set the bar for safety and innovation for the industry.
Cascade has been the Official Helmet of MLL since the league’s Summer Showcase tour in 2000.
Cascade's Pink CPX helmets, worn by the MLL All Star Team in 2006, were autographed and auctioned to fans following the game raising $19,000+ for the Susan G. Komen Breast Cancer Foundation.
- Joined MLL as a partner in 2007.
- All MLL players can use Brine heads and handles.
- Brine will provide the protective equipment for four MLL teams.
- Brine will highlight its MLL partnership in all of its advertising.
- Great Atlantic has given away thousands of dollars in merchandise through the Eye of the Hurricane on-field promotion at MLL games.
- In 2006, Great Atlantic and Warrior gave MLL fans a chance to win $10,000 by successfully hitting a goal target from the face-off X.
- Body By Jake Global LLC, founded by MLL Founder Jake Steinfeld, has been instrumental in the development of some of the most successful fitness products ever sold.