Coke Zero, the leader in zero-calorie soft drinks, has been named an official league sponsor for the 2012 and 2013 seasons. As part of the new relationship, Coke Zero becomes the title sponsor of all 14 nationally televised CBS Sports Network games. Coke Zero will become the title sponsor of each game televised on CBS Sports Network, which will be named the “Coke Zero MLL Game of the Week.” Coke Zero will also become the associate sponsor of special events including the MLL All-Star Game, to be played in Palm Beach County, FL on Saturday June 30, and the MLL Championship Weekend, to be played on August 25 and 26 at Harvard Stadium in Boston, Mass. As part of the sponsorship, the Coke Zero logo will be prominently displayed on the expansion Charlotte Hounds’ team uniform, including the lower back, the left shoulder, and game shorts. Coke Zero will also receive commercial units, in-game features and billboards during the 2012 MLL season. Launched in June 2006, ‘Coke Zero’ offers those who love the taste of classic ‘Coca-Cola’ a new way to enjoy their favorite brand, without the calories. For more information, visit www.coca-colazero.com.
Warrior Lacrosse is the leading lacrosse brand for equipment, footwear and apparel. Founded in 1992 by Dave Morrow in his dorm room at Princeton, Warrior has grown to be the dominant brand in the industry.Warrior has been an Anchor Sponsor of MLL since Jake Steinfeld met Morrow in 1999.Warrior’s mobile marketing trailers appear at 200+ lacrosse events every spring and summer including the MLL All-Star Game and MLL's Championship Final.Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. ...in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.Warrior is dedicated to a core set of philosophies and strengths: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. Since creating the first titanium shafts in 1992, Warrior has constantly pushed the envelope in the evolution of the game. By taking a fresh, energetic approach to the game, and employing young, enthusiastic lacrosse players like Jesse Hubbard and Mark Millon, Warrior set out to change the game – the best gear in the world, developed by the best players in the world.
Brine first joined MLL as a partner in 2007. Brine shares the equipment supply needs for MLL Teams with Warrior. Brine is the successor to the original W.H. Brine Company founded in 1922. Brine started as a small athletic equipment and uniform company, selling to private schools and regional camps and quickly grew into a major manufacturer of lacrosse and soccer products. Today, Brine manufactures lacrosse, soccer, volleyball and field hockey equipment and has become one of the most respected privately-owned sporting goods manufacturers in the world. In 2006, Brine was acquired by New Balance, a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children.
Over the past 20 years, Cascade has established itself as the leader in the lacrosse helmet and eyemask category and continues to set the bar for safety and innovation for the industry. Cascade has been the Official Helmet of MLL since the league’s Summer Showcase tour in 2000. Cascade's Pink CPX helmets, worn by the MLL All Star Team in 2006, were autographed and auctioned to fans following the game raising $19,000+ for the Susan G. Komen Breast Cancer Foundation.
POWERADE, the complete sports drink, helps replenish four electrolytes lost in sweat. POWERADE is part of the glacéau unit of Coca-Cola North America. glacéau consists of brands that offer hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, including POWERADE ION4®, the complete sports drink and POWERADE ZERO®, the zero calorie sports drink, visit www.us.powerade.comor www.facebook.com/POWERADEION4.
STX is a global sporting goods leader in the sports of lacrosse, field hockey, ice hockey and golf. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the "modern era" of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition.
New Balance has been an important corporate sponsor of Major League Lacrosse since 2003.
- Body By Jake Global LLC, founded by MLL Founder Jake Steinfeld, has been instrumental in the development of some of the most successful fitness products ever sold.
Stylin' Strings was conceptually founded in 1999 in a college apartment in Baltimore, Md. We made our debut at the 2001 lacrosse convention with five custom strung traditional pockets. After incorporating, we traveled the East Coast for the first five years setting up booths at camps and tournaments. We relocated to our hometown of York, Pa. in 2004 and started building out our retail space, which we are still in today. In 2006, we opened a full retail lacrosse store and production facility. We remained relatively small, surviving the pivotal growth years of the industry while we were creating a bigger niche for custom lacrosse sticks. In 2010, we decided to exit soft goods (pads, gloves, etc.) to focus on nothing but stringing mesh, traditional and hybrid pockets, as well as servicing the growing demand for our custom dyed heads and apparel. Today we have become a prominent name in the industry for manufacturing custom lacrosse pockets, dyes, stringing kits, mini sticks, apparel, and media services. We have maintained our mom-n-pop shop feel and service while growing to eight employees. Our website tops 150,000 unique visitors a year or more. Our YouTube page has over 9,500 subscribers and is a top ten in the industry as a whole. Our Instagram page has also topped 10,000. We continue to service the University of Virginia, Steele Stanwick, Max Seibald, and many more professional, college, high school, and youth players. We are committed to our customers, including players and parents.
StringKing was founded to solve a simple problem - lacrosse mesh and pockets perform inconsistently. Through industry leading manufacturing, advanced NEVER-BAG™ fibers, and our patent-pending TRUE-DIAMOND™ technology, we've engineered the most consistent, highest performing mesh available. In addition to manufacturing our own mesh, we've created an online stringing tutorial platform called uSTRING. It provides simple, easy-to-follow instructions so that anyone, regardless of stringing experience can replicate the most consistent, highest performing pockets available. Through our Performance Mesh and uSTRING, we aim to conveniently place the perfect pocket into the hands of every lacrosse player.
Jimalax was founded in 2000 by brothers Jim and Al with the intent to produce some of the highest quality meshes and strings in the lacrosse world. Jim and Al's efforts have thrived as they continued to grow and expand their product line to include such staples as laces, tipped strings and stringing spools, and leathers. They launched a new website in 2004 and moved their business from New York to Arizona in 2007 with continued growth and product line expansion.
East Coast Dyes is located in Baltimore, Md., and was founded in 2011. It is a leading manufacturer of high performance wax mesh. Their goal is to push the boundaries of high performance lacrosse mesh and change how people thing about their pockets.