3/16/11 11:00 AM
FOR IMMEDIATE RELEASE
Major League Lacrosse Contact:
Marketing & Public Relations Manager
Getty Images Contact:
Manager, Public Relations, Getty Images
(646) 613-4121 or email@example.com
GETTY IMAGES TO BE EXCLUSIVE PROVIDER OF IN-GAME PHOTOGRAPHY FOR
MAJOR LEAGUE LACROSSE
Boston, MA (March 16 , 2011) – Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced Wednesday an agreement with Getty Images, the leading creator and distributor of still imagery, to become the exclusive provider of in-game photography for Major League Lacrosse beginning with the 2011 season.
“Getty Images is known for its expertise in sports photography and we are thrilled to collaborate with them for the upcoming season,” said Business Operations Manager Kerry Pucillo. “MLL is looking forward to being added to their already impressive repertoire of sports clients including the NFL, MLB, NBA, NHL, World Cup Soccer, and Nascar.”
Under terms of the exclusive agreement, Getty photographers will cover every regular season game in addition to the MLL All Star Game and MLL Championship Weekend. A collection of MLL imagery will be offered and distributed via gettyimages.com for worldwide editorial distribution and other commercial endeavors.
“Given the growing popularity of lacrosse in the U.S. and its international following, Getty Images is excited to offer customers the exceptional imagery of the MLL,” said Peter Orlowsky, vice president of business development for Getty Images. “This partnership further demonstrates Getty Images’ unique experience to conserve, market, license and manage sports photography rights and collections.”
Getty Images is a recognized leader in photographic excellence, consistently gaining industry prominence by earning top awards and demonstrating a solid commitment to the highest photojournalism standards. This leadership has led Getty Images to become the accredited photo supplier to more than 50 international sports leagues and governing bodies, housing the most prolific sports collection.
As part of the agreement, Getty will have edited images available online within 72 hours after each MLL event. They will retain exclusive rights to commercial use of in-game action shots.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston, Massachusetts. Major League Lacrosse commenced play in June of 2001, when the MLL was praised and heralded for its on-field play, regarded as the best ever seen. With a year-on-year attendance increase, Major League Lacrosse has continued to lead the sport of lacrosse into the mainstream of competitive team sports. Comprised of six teams located in Boston, Chesapeake, Denver, Long Island, Rochester and Hamilton, Major League Lacrosse will enter its eleventh successful season this year.
Major League Lacrosse’s 2011 All Star Game will take place on July 9 at Harvard Stadium in Boston. The 2011 MLL Championship Weekend, presented by Warrior, is scheduled for August 27 & 28 at Navy-Marine Corps Stadium in Annapolis, MD.
About Getty Images
Getty Images is a leading creator and distributor of still imagery, footageand multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.