By Aly Morrissey | 4/19/11 11:00 AM
For Immediate Release
Major League Lacrosse Contact
Marketing & PR Manager
MAJOR LEAGUE LACROSSE PARTNERS WITH LIVESHARE BY COOLIRIS
Boston, Mass. (April 19, 2011) - Major League Lacrosse has announced an exciting partnership with LiveShare by Cooliris, a free mobile application that will allow fans to upload their photos to the web and even appear on the Jumbotron in select venues.
“MLL is always looking to enhance the in-game experience for our fans and LiveShare is an innovative application that does just that,” said MLL Commissioner David Gross. “The app will allow fans to become part of the experience by sharing their photos in real-time with each other, online, and on the big screen.”
The application allows fans to share photos of their personal experiences at MLL games. Photos taken during pre-game, in-game and post-game activities by LiveShare users will be automatically uploaded to the Major League Lacrosse Facebook page and corresponding team pages. Venues with access to Jumbotrons will feature the photos on the big screen during games, giving fans their 15 seconds of fame.
“We are thrilled to partner with Major League Lacrosse to enhance the fan experience throughout the season. This partnership provides a new way for fans to share the defining moments of the games as they unfold, on your mobile device or the web,” commented Hamon Parvizi, Business Development, Cooliris.
The free downloadable app can be accessed by iPhone in the iTunes store, Android at Android Market or Windows Phone 7 at Windows Marketplace. Users will be able to share their photos to Facebook and Twitter, bringing their friends into the live game action.
Fans without an iPhone, Android, or Windows Phone 7 can still upload their own photos by visiting www.liveshare.com and selecting the featured Major League Lacrosse stream.
Think you’re the biggest MLL fan around? Look for our weekly LiveShare Fan Photo Competition on the MLL Facebook Page during the season and win cool prizes and lacrosse swag!
How it works:
Cooliris turns digital content into immersive visual experiences that increase user engagement and discoverability. With nearly 40 million downloads of its popular Cooliris 3D Wall and over 100K daily activations of the Gallery application for Android, Cooliris is pioneering visual browsing. Extending this innovation further, Cooliris has transformed Wikipedia into a coffee-table magazine with its award-winning Discover for iPad, and is now making real-time group sharing hyper-personal with LiveShare. Cooliris’ latest product Decks, is a unique way for consumers to browse and purchase across multiple vendors and products on the iPad, all in one place.
Cooliris is a venture-backed company with investors, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom’s T-Venture. Cooliris is headquartered in Palo Alto, California, with offices in Tokyo and Singapore. More information about Cooliris can be found at www.cooliris.com; on Facebook at www.facebook.com/cooliris; and on Twitter at http://www.twitter.com/cooliris.