By Aly Morrissey | 5/4/11 3:00 PM
For Immediate Release
Major League Lacrosse Contact
Marketing & PR Manager
MLL STAR KEVIN BUCHANAN PENS ENDORSEMENT DEAL WITH BRINE
Boston, MA (May 4, 2011) – Brine announced today the signing of Major League Lacrosse midfielder, Kevin Buchanan, to a multi-year endorsement contract. The Boston Cannons star is entering his fourth season with the league and will become a symbol of Brine’s high-performance products beginning this spring.
“Brine is an iconic brand within the lacrosse industry, a company who designs and manufactures products of the highest quality,” said Buchanan. “As player who has been using their equipment my entire life, I feel blessed and thrilled to have the opportunity to represent Brine. I'm pumped to REIGN ON!”
As part of his contract, Buchanan will make appearances to promote Brine and its products. Brine will use his image in advertisements, posters, catalogs, packaging, and utilize him extensively through digital media. Director of Sports Marketing for Warrior/Brine Lacrosse, Mark Millon, signed Buchanan to this deal.
“I have been watching Kevin play since his days at Calvert Hall in high school and he has been an elite player at every level,” Millon said. “He loves the sport and has such an engaging personality. He will be a tremendous asset to the brand as we move forward.”
Buchanan was the fifth overall pick in the 2008 MLL Collegiate Draft by the Los Angeles Riptide. In 2010 he had a breakout season after he moved to Boston, scoring an MLL career high of 20 goals, 33 points, 11 assists and 12 ground balls, playing in all twelve regular season games. Buchanan was named to the 2010 MLL All-Star team and won the MLL Freestyle Skills Competition during halftime, crafting a barefoot, mid-air acrobatic trick-shot, soaring over the goal post and scoring on Chris Garrity of the Chesapeake Bayhawks.
Buchanan also plays for the Boston Blazers and was the 11th overall pick by the Minnesota Swarm in 2008. In 2009 he was named to the NLL All Rookie Team and was a member of the 2011 USA Box Team. He was named NLL Player of the Week on April 21 in a game against Buffalo with 5 goals and 4 assists. During the 2011 regular season Buchanan had 24 goals and 33 assists.
Buchanan played for The Ohio State University from 2005 to 2008, where he was team captain his senior year. Buchanan was named Conference Player of the Year and All-American in 2008. The same year he finished fourth in the nation with 74 points, 44 ground balls and 30 assists. Buchanan attended Calvert Hall High School in Baltimore, Maryland, named 2003 MIAA Champions.
Headquartered in Warren, Michigan, Brine was established in 1922. Brine has spent almost a century supporting players in their athletic pursuit of game improvement products and programs. Recognized for innovation of the Offset™ lacrosse stick and the original round bladder soccer ball, Brine was acquired by New Balance Athletic Shoe, Inc. in August, 2006. Brine is a recognized industry leader in lacrosse, soccer, field hockey and volleyball. For more information about Brine, please visit www.brine.com.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston, Massachusetts. Major League Lacrosse commenced play in June of 2001, when the MLL was praised and heralded for its on-field play, regarded as the best ever seen. With a year-on-year attendance increase, Major League Lacrosse has continued to lead the sport of lacrosse into the mainstream of competitive team sports. Comprised of six teams located in Boston, Chesapeake, Denver, Long Island, Rochester and Hamilton, Major League Lacrosse will enter its eleventh successful season this year.
The 2011 Sports Authority MLL All-Star Game will take place on July 9 at Harvard Stadium in Boston. The 2011 Sports Authority MLL Championship Weekend, presented by Warrior, is scheduled for August 27 & 28 at Navy-Marine Corps Stadium in Annapolis, MD
For more information, please visit the Official League website at www.majorleaguelacrosse.com