By Aly Morrissey | 5/10/11 11:00 AM
For Immediate Release
Major League Lacrosse Contact
Marketing & PR Manager
MLL Athletes will ‘Feel the Effects of EFX’ this Season
Boston, Mass. (May 10, 2011)– Major League Lacrosse (MLL) announced today that it has added EFX Performance to its steadily growing stable of licensees. Beginning with the 2011 season, MLL players will be sporting their team’s custom wristbands both on and off the field.
“Our elite athletes will be wearing these wristbands, which are believed to improve balance and strength,” said MLL Commissioner David Gross. “We consistently have the well being of our players in mind and the holographic technology of EFX wristbands is designed to maximize performance and improve overall wellness.”
EFX, a play on the word “effects,” is growing its presence across the country. The silicone wristbands are embedded with two holograms and will be customized according to each MLL team’s colors and logos. A Major League Lacrosse wristband will also be available. Fans can purchase EFX products at www.EFXUSA.com or at merchandise kiosks in various markets. Bands will also be included in cumulative prize packages for the 2011 MLL Warrior Fantasy Challenge, the fantasy game of Major League Lacrosse.
Over the past year, Paul Rabil, Matt Danowski, Max Seibald, and Matt Poskay have all signed with EFX and will represent the company at lacrosse events across the country this summer as members of Team EFX.
"The MLL and its players are the ideal marketing platform for us to generate awareness for our brand while also getting real world feedback on our holographic technology," said Randy Largent, CEO of EFX Performance. "We are really looking forward to the start of the season and the launch of our new MLL team branded wrist bands."
EFX Performance, Inc., is a private California corporation, based In Mission Viejo, California, which manufactures, distributes and licenses holographic performance technology around the world. EFX was founded in 2009 with the goal of promoting its products in the wellness and athletic performance markets. EFX technology is imbedded in a line of products such as wristbands, necklaces, jewelry, and clothing. EFX products are available for sale online, at major sporting and social events and through a network of retail venues in over 30 countries. People from all walks of life, including professional and amateur athletes, performers, first responders, military personnel and senior citizens take advantage of EFX performance technology on a daily basis. EFX customers often report a variety of positive benefits that they attribute to wearing EFX imbedded products. EFX constantly strives to be the leader in the performance technology industry while providing the absolute best products possible with an emphasis on research and development.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston, Massachusetts. Major League Lacrosse commenced play in June of 2001, when the MLL was praised and heralded for its on-field play, regarded as the best ever seen. Major League Lacrosse has continued to lead the sport of lacrosse into the mainstream of competitive team sports. Comprised of six teams located in Boston, Chesapeake, Denver, Long Island, Rochester and Hamilton, Major League Lacrosse is in its eleventh successful season this year.
The 2011 Sports Authority MLL All-Star Game will take place on July 9 at Harvard Stadium in Boston. The 2011 Sports Authority MLL Championship Weekend, presented by Warrior, is scheduled for August 27 & 28 at Navy-Marine Corps Stadium in Annapolis, MD.