5/14/10 3:43 PM
FOR IMMEDIATE RELEASE
Contact: Terry Melia – 760-929-3055
Public Relations Manager
The Upper Deck Company
Upper Deck Signs Exclusivewith Major League Lacrosse
to Launch Limited-Edition Trading Card Set
Top players from all six teams in the league will be featured;
L.I. Lizards Attackman Matt Danowski will serve as spokesman!
Carlsbad, CA (May 14, 2010) – The Upper Deck Company, the industry leader in sports and entertainment trading cards, is pleased to announce that it has signed an exclusive, multi-year deal to produce trading card sets featuring the top players in Major League Lacrosse (MLL). Upper Deck’s first set of MLL cards is expected to land on store shelves in conjunction with the league’s annual All-Star Game, which is scheduled for July 8 at Harvard Stadium in Boston.
“Major League Lacrosse is thrilled to be partnering with the elite trading card company, Upper Deck, to offer our fans the opportunity to collect trading cards of their favorite MLL players of today as well our league legends from the past decade,” said MLL Commissioner David Gross.
Founded in 2001, MLL is comprised of six different teams from across North America: the Boston Cannons, Chicago Machine, Denver Outlaws, Long Island Lizards, Toronto Nationals and Washington (Chesapeake) Bayhawks. The 2010 MLL season consists of 36 regular-season games that will he held between mid May and late August and culminates with the MLL Championship Weekend, which will be held Saturday and Sunday, August 21 and 22, at Navy-Marine Corps Memorial Stadium in Annapolis, Maryland. The season begins on Saturday, May 15, with a pair of battles between the Lizards and Bayhawks, and the Outlaws and Cannons.
Long Island Attackman Matt Danowski, a former collegiate standout at Duke and the second player selected overall in the 2008 MLL Draft, will serve as Upper Deck’s MLL spokesman and be featured on packaging. “I am humbled and honored that Upper Deck has chosen me to be the first MLL player to grace their league trading card packs,” said Danowski. “It is the childhood dream of every kid who has ever played sports to have his face on a trading card. My dream has now come true. This is another important step in growing the MLL and connecting with our fans. I’m thrilled to be a part of the partnership with Upper Deck in helping to grow Major League Lacrosse.”
“Joining forces with Major League Lacrosse provides Upper Deck with a great opportunity to recruit even more sports fans to the card-collecting community,” added Jason Masherah, Upper Deck’s director of Sports Brands. “The sport of lacrosse continues to build momentum and attract new fans every week, so this will be a terrific way to commemorate some of the outstanding players that Major League Lacrosse has to offer.”
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com
About Major League Lacrosse
Major League Lacrosse (MLL), the premiere professional outdoor lacrosse league, was founded by Jake Steinfeld and commenced play in June of 2001. The MLL’s six teams will begin the league’s 10th season of action on May 15th, 2010. The 2010 MLL All-Star Game will take place on Thursday, July 8th in Boston, MA at Harvard Stadium. The season will culminate with the MLL Championship Weekend Presented by Warrior, which will take place on Saturday and Sunday, August 21st and 22nd at Navy-Marine Corps Memorial Stadium in Annapolis, MD. For more information about the league and its teams, please visit majorleaguelacrosse.com.