Boston, MA (Monday, July 29, 2013) – Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced today a comprehensive content and partnership agreement with The Whistle, the first sports entertainment network focused exclusively on entertaining young fans and athletes with engaging and appropriate content.
“We are truly excited and proud to be partners with The Whistle. They have built a solid team with great relationships and have shown real momentum,” says Major League Lacrosse Commissioner David Gross. “This move ensures lacrosse will be an important part of the sports entertainment experience The Whistle delivers to young fans and athletes. We look forward to growing with them.”
“MLL is an exciting addition to our team of major league partners and investors. As the fastest growing participation sport in the U.S. among today’s youth, there is a clear demand for lacrosse content from our audience and it makes a perfect fit to align with the top league. Our partnership will bring the best of on-field action, informative instruction content and key features from MLL’s top stars ,” said Jeff Urban, The Whistle’s co-founder and Chief Marketing Officer.
The partnership gives The Whistle viewers access to game highlights, behind-the-scenes footage, how-to-tutorials, interviews with MLL stars, and a variety of opportunities to engage directly with their favorite MLL teams and athletes. The league will also give the network full access to its library of existing content to repurpose for younger viewers.
Major League Lacrosse joins The Whistle’s partners, the National Football League, the PGA Tour, US Soccer, the Harlem Globetrotters, IndyCar and Alli Sports. The network delivers a mix of professional, amateur and user-generated content across the multiple media platforms younger fans use each day with the goal of keeping them more engaged, informed and active.
“Increased interest and engagement by young fans is the backbone of MLL and will continue to drive tremendous growth for our sport and our league. The Whistle understands this audience and is entertaining, engaging and connecting with them directly across multiple platforms. Whenever young fans turn to The Whistle to learn more about sports, they’ll find out how exciting lacrosse is when played at the professional level,” Gross said.
About The Whistle
The Whistle is the first sports network and community that's dedicated to entertaining, inspiring and equipping the next generation of fans and athletes with the critical life skills that sports provide. In addition to insights into and updates on professional and youth sports, The Whistle provides curriculum-driven content that focuses on fitness and nutrition, math and science and self-confidence and teamwork. Its owners and investors include sports heroes such as Derek Jeter, Peyton Manning, and Tim Wakefield, media pioneers including former heads of Nickelodeon and MTV, and league partners like the NFL, PGA Tour, US Soccer and now Major League Lacrosse. For more information, go to