BOSTON (November 9, 2017) - Major League Lacrosse (MLL), the premier outdoor professional lacrosse league, announced today that Groupmatics will be the exclusive online group ticket sales partner of MLL starting in 2018.
“Group sales are a huge component in the growth of our league,” MLL Commissioner David Gross said. “Our partnership with Groupmatics will help guide these efforts and to push our business forward. Every team in MLL will have access to the tools in Groupmatics.”
Groupmatics provides an online platform that streamlines the group ticket sales process and helps sports teams better understand their customers. They have been working with teams in the NHL, MLB and NBA since the Cleveland-based company launched in 2012.
“We are thrilled to partner with Major League Lacrosse and bring our platform to all teams,” said Dan Badders, Senior Director of Business Development at Groupmatics. “Our ability to make the group sales process easier and uncover new revenue opportunities aligns with the vision and growth plan of MLL group sales.”
This past July, the platform underwent a major rebuild of its analytics and management portal to make the lives of group sales professionals even easier.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports since 2001. The league is made up of nine teams: The Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers.
Groupmatics, headquartered in Cleveland, OH, is a first-to-market online group-ticketing platform used by professional sports teams and entertainment venues to manage group sales and collect attendee data. The platform, which is flexible across all ticketing systems, allows for promotion, management, and purchase to occur via a custom event page. For more information and to read more about Groupmatics in the news, visit groupmatics.com.