Farmington Hills, MI--April 15, 2014—Living Essentials, the distributor of 5-hour ENERGY® shots, announced today it will sponsor professional lacrosse player, New York Lizards’ attackman and 2013 Tewaaraton Award winner Rob Pannell. Additionally, 5-hour ENERGY® will be the exclusive energy product of the U.S. Professional Outdoor Lacrosse Teams, which include the New York Lizards, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, Ohio Machine and Rochester Rattlers. As part of the sponsorship, the 2013 Champion Chesapeake Bayhawks will wear the 5-hour ENERGY® logo on their uniforms.
Pannell has joined the roster of world-class athletes who endorse 5-hour ENERGY® shots. He will appear in print, broadcast and online advertisements, and will participate in various promotions for the company. Entering the league by storm in 2013, Pannell has been a stalwart for the New York Lizards’ offense, leading the team in goals, assists and points despite appearing in only 10 games. The NCAA all-time points leader also earned the 2013 Rookie of the Year award.
“From the intense training sessions to the nonstop action on the field, 5-hour ENERGY® has helped me feel energized and alert,” said Pannell.
“Since its inception in 2001, professional outdoor lacrosse has shown exponential growth. We hope our sponsorship will help earn additional participation and exposure for this fast-paced, highly skilled, and fabled sport,” said Scott Henderson, president, Living Essentials.
The sponsorship will last through 2014.
About 5-Hour ENERGY®
5-hour ENERGY®is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.